OWWA proudly unveiled its brand-new logo on February 5, 2025, marking a significant milestone in its mission to serve Overseas Filipino Workers (OFWs). This refreshed identity combines tradition with modernity, reflecting OWWA’s enduring commitment to OFWs while symbolizing progress and adaptability in an evolving world. The new logo serves as a testament to the agency’s dedication to supporting Filipino workers abroad and their families.
The announcement was met with excitement across social media platforms, where OWWA shared the new logo accompanied by the caption, “Bagong simbolo, pero parehong puso at dedikasyon para sa ating mga OFWs! 
” which translates to “A new symbol, but the same heart and dedication for our OFWs!” Filipinos were encouraged to celebrate the occasion, with OWWA adding, “Opisyal na inilunsad ang bagong logo ng OWWA! Sama-sama nating ipagdiwang ang panibagong yugto ng ating paglilingkod!” (“The new OWWA logo has officially been launched! Together, let’s celebrate a new chapter of our service!”).
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OWWA Unveils New Logo Celebrating Service and Dedication to OFWs
The newly unveiled logo represents a bold step forward, reinvigorating the agency’s image while staying true to its core mission of promoting the welfare of Filipino workers abroad. For years, OWWA has been a steadfast partner to OFWs, providing programs addressing employment rights, reintegration, and financial aid. The modern design of the logo reflects these efforts while honoring the organization’s legacy and the values it holds dear.
According to OWWA, the logo’s sleek and contemporary elements signify adaptability to the times, emphasizing inclusivity and responsiveness to the needs of OFWs and their families. Both practical and symbolic, the design stands as a beacon of OWWA’s commitment to progress without losing sight of its essence.
Here is the new logo below:
Parts of the OWWA Logo Explained
In a recent post from their Facebook page, OWWA has outlined the different components of its new logo and their corresponding meanings. This move can be seen as an invitation for Filipinos to connect with the refreshed identity on a deeper level, as well as gain a better understanding of the agency’s values and priorities. Please check out the explanations of each of the parts below.
The essence of this new logo symbolizes the profound embrace – “HUG” – shared by Filipinos, especially OWWA and Overseas Filipino Workers (OFWs), towards the Philippines, regardless of their location around the globe.
3 Stars
The 3 stars symbolize the union of the government, OFWs, and the private sector.
This aligns with OWWA’s mission to protect the rights and welfare of Overseas Filipino Workers by fostering collaboration and partnership among various stakeholders.
It reflects the spirit of cooperation and unity in working towards the welfare of OFWs, as mandated by the Act.
The Sun
The sun symbolizes the support and assistance provided by OWWA to OFWs in times of need.
The Sun: Representing hope and the warm embrace OWWA offers to OFWs;
This ties in with OWWA’s objective to provide various benefits and services, including repatriation assistance and gender-responsive reintegration programs, to ensure the well-being of its member-OFWs as outlined in the Act.
The Island
The Island: The representation of the countries where Overseas Filipinos work, coupled with the colors of the Philippine flag, connects OFWs to their homeland and signifies OWWA’s commitment to supporting OFWs in their pursuit of a better future.
This symbolizes OWWA’s dedication to protecting the welfare and interests of OFWs, in line with the Act’s provisions.
The Letter “P”
The Letter “P”: The incorporation of the negative space “P” subtly referencing the Philippines signifies the core of OWWA’s mission and serves as a reminder of the strong ties between Filipinos and their homeland, regardless of geographical distance.
This symbolizes the unwavering connection between OFWs and their country, which resonates with OWWA’s commitment to fund stewardship and member support.
A Community-Driven Creation
The new logo’s creation was an inclusive and collaborative process. Before its unveiling, OWWA engaged the community through a logo-making contest that invited artists and creatives across the nation to contribute their interpretations of resilience, unity, and service. This initiative highlighted how deeply intertwined OWWA’s mission is with the creativity and passion of Filipinos, ensuring the final product reflects not just the organization but the people it represents.
The winning design, now proudly on display, captures the vision and mission of OWWA with striking clarity. Its reveal underscores the importance of collaboration, as members of the Filipino community played an integral role in shaping this new chapter in OWWA’s history.
Check out the Live video update from the official Facebook Page when this new logo was launched:
The New Chapter Ahead
With the official unveiling complete, excitement and optimism fill the air. The tagline, “New symbol, same heart,” perfectly embodies OWWA’s philosophy—embracing transformation while retaining its unwavering dedication to OFWs. The updated logo doesn’t just represent change; it serves as a rallying point for the organization and the community it serves.
The unveiling event provided insights into the inspiration behind the new design, alongside heartfelt stories that celebrated OWWA’s tireless service. This refreshed identity aligns perfectly with the agency’s goal of further strengthening its connection with OFWs and their families.
Celebrate with OWWA
The brand-new logo is a proud reflection of OWWA’s advocacy for empowerment and resilience, honoring not just its achievements but also the incredible journeys of the Filipino workers it supports worldwide. The organization invites everyone to celebrate this milestone and engage with them through their official social media platforms.
With this momentous unveiling, OWWA continues to inspire and uplift, reaffirming its role as a trusted ally for every OFW. Follow their updates and be part of this exciting new chapter in OWWA’s story—one filled with progress, hope, and relentless dedication.
